№ 3(2017)
Содержание
I. Vorontzova
Preface: Economic Issues in Young Scientists’ Papers
Economic development in Russia: crisis vs growth
R. Hasbulatov
The roots of Russian economic crisis are in bureaucracy
A. Potapov
The problems of Russia’s transition to a market economy
The banking system
N. Parenco
The development of banking investment in Russia
D. Ter-Ovanesov
The development of the consumer loans market in Russia as a tool to improve sustainability of the national economy
A. Baydina, O. Mikhaylina
Shadow banking and its impact of the Russian economy
Brand management
E. Tyukaeva
Capitalization managing of the company brand
Advertising: history and trends
I. Shepeleva
The evolution of the tools of Internet advertising
O. Pharamush
The appearance of color in advertising and its application at the turn of 19th – 20th centuries
“D. Gegia
Vizualization in advertising: on the way to the consumer
L. Shukshina
Trends in the TV advertising market in Russia
Application practice of communication technologies in advertising
E. Laktyushina
Promotion of company using viral advertising technology in social networks
The attachment
A. Gotovtzeva
“Meeting” with Napoleon as a biographical construct in Russian culture